Tha Gabulous Lyfe

A few months ago I did a post on Essence magazine's Insiders program. For the original post click here . The Insider's program sent me two sets of samples of the new and improved formula of Optimum Care shampoo and conditioner for damaged hair to test and review. I've already sent my comments of the product to the Insider's program but I also wanted to review it here on my blog. ABOUT MY HAIR My hair is thick and chemically relaxed with a relaxer. I don't have much split ends but I do have breakage in the middle of my head due to the way I comb it and sometimes that same area gets extremely matted. My stylist is always getting on me about that. So, when I learned that the Optimum Care samples were for damaged hair it really peaked my interest. PRODUCT CLAIMS -Replenishing Shampoo: pampers and replenishes hair, providing instant breakage reduction for smoother, stronger, healthier hair. -Fortifying Conditioner: patented with Dual Strength Complex, a unique ...

I'm a lover of Essence magazine and I'm one of their loyal subscribers. They introduced a new program this year called the Essence Insiders program which I joined a few months ago. The insiders program allows its members to be the first to know about new products, review Essence's ad campaign and try new products and submit your feedback on the products. Here is what Essence says about the program: "The ESSENCE Insiders Panel is a group of women brought together by ESSENCE – the premier brand and magazine for today’s African-American woman. Members of the ESSENCE Insiders panel, the largest online voice of African-American women in the country, play a vital role—from testing new consumer products to evaluating the effectiveness of a brand strategy, tagline or message. ESSENCE Insiders members are among the first to hear about new products, to review ad campaigns before they appear to the public, and to get the latest buzz on what's happening ...