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Essence Insiders

I'm a lover of Essence magazine and I'm one of their loyal subscribers. They introduced a new program this year called the Essence Insiders program which I joined a few months ago. The insiders program allows its members to be the first to know about new products, review Essence's ad campaign and try new products and submit your feedback on the products. Here is what Essence says about the program:

"The ESSENCE Insiders Panel is a group of women brought together by ESSENCE – the premier brand and magazine for today’s African-American woman. Members of the ESSENCE Insiders panel, the largest online voice of African-American women in the country, play a vital role—from testing new consumer products to evaluating the effectiveness of a brand strategy, tagline or message.

ESSENCE Insiders members are among the first to hear about new products, to review ad campaigns before they appear to the public, and to get the latest buzz on what's happening in ESSENCE—the premier magazine for today’s African-American woman."

The program has proven true to be exactly what it claims.  Anyone can join the program (it's free), you don't have to be a subscriber of their magazine to join. They do contact you by email so you will need to provide an email address. They send about maybe 1 or 2 emails a month, no SPAM.

Usually in the email there is a survey to take and it takes no more than 5 minutes. The surveys are about particular ads that they have featured in their magazine and they want to know your thoughts on the ad: Was the ad effective enough? Did the ad want to make you want to know more about the product and/or purchase it? Was the ad professional in it's approach? and so forth and so on. ~Side note, your thoughts on the survey are multiple choice you don't have to physically type in your answers or type an essay answer or paragraph :)~

Last week I got an email from them asking if I wanted to participate in a product test of a shampoo and conditioner. Of course I said ''YES" and this week I got the package in the mail.

Optimum Care Shampoo and Conditioner Sample

I was provided with 2 sets of samples to use twice in a month's period time and after I use the products, at least twice, I can then submit my thoughts on the products to the program. The products that I'm testing are supposed to be a new and improved formula that Optimum Care is relaunching soon. So, after I use the products I will submit another post on my blog about my honest thoughts on the program. If you're like me-someone who likes to be in the know and loves to try new products then you should sign up for the Essence Insiders program and make your voice heard!

For more information and to sign up visit


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