This post doesn't directly apply to beauty but I think this information is well worth reading. By recommendation from a coworker I found out about a company, Bzzagent, that uses a word-of-mouth marketing strategy to advertise products... in layman's terms-you can sign up to review FREE products!
The company has been in business since 2001. It's the world's leading social marketing company that helps people try and share products, services and brands. To date, the company has over 800,000 agents across the US, Canada and the UK.
I am a Bzzagent and I have received several products to use and review that have included a variety of products from: Red Box DVD rentals, hair products, cleaning products and even makeup.
These are products that I've received through BzzAgent to use and review:
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| L'oreal Illuminating mascara campaign |
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| L'oreal one sweep eyeshadow campaign |
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| Spring Cleaning campaign |
To become a BzzAgent is easy:
1. Go to the BzzAgent website and click on the join BzzAgent link and fill out the information.
2. Start taking polls and surveys so that you can be matched to the campaign that best fits you.
3. Join the Bzz campaigns once you receive an invitation by email.
4. Wait for your Bzzkit to arrive. The Bzzkit will contain the products for you to try and coupons for the products or services for you and your friends.
5. Once you're done trying the products/services log back into the Bzzagent site and submit a review.
The good thing about being a Bzzagent is that they want your honest opinions. Don't think that because you received the products for free that you have to embellish the facts.
Feel free to spread the word on the products/services that you're using through your blog, Facebook, Twitter and etc; this creates excitement over the products and encourages others to use them.
Sounds simple enough?! You get to receive free products to use and keep and you also help promote the products through word-of-mouth marketing.
1. Go to the BzzAgent website and click on the join BzzAgent link and fill out the information.
2. Start taking polls and surveys so that you can be matched to the campaign that best fits you.
3. Join the Bzz campaigns once you receive an invitation by email.
4. Wait for your Bzzkit to arrive. The Bzzkit will contain the products for you to try and coupons for the products or services for you and your friends.
5. Once you're done trying the products/services log back into the Bzzagent site and submit a review.
The good thing about being a Bzzagent is that they want your honest opinions. Don't think that because you received the products for free that you have to embellish the facts.
Feel free to spread the word on the products/services that you're using through your blog, Facebook, Twitter and etc; this creates excitement over the products and encourages others to use them.
Sounds simple enough?! You get to receive free products to use and keep and you also help promote the products through word-of-mouth marketing.
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